The Walsh Bachelor of Business Administration in Marketing integrates academic excellence with hands-on skill training to equip you for a successful marketing career. This thorough program covers essential marketing principles alongside a solid business background, featuring courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.
Unlock your potential with Walsh College's BBA in Marketing. This dynamic program merges essential marketing concepts with a robust business foundation, including courses in accounting, advertising, communications, economics, finance, statistics, and technology. Dive into hands-on learning with practical exercises designed to sharpen your skills and elevate your knowledge. Our industry-savvy faculty, boasting extensive experience and advanced qualifications, will guide you through a versatile curriculum tailored for career success in marketing, advertising, and public relations. Transform your passion for marketing into a thriving career with Walsh College!
Walsh College's marketing program provides a solid foundation in essential marketing principles, from market research and consumer behavior to strategic planning. Students learn to develop and execute marketing plans, with a focus on digital marketing, social media, and online advertising. Courses cover brand management, advertising, and consumer psychology, fostering creativity and strong communication skills. The program emphasizes market research, decision-making, and networking through internships. It also offers a global perspective and entrepreneurial training, aligning with industry certifications like AMA or CIM for career growth.
3 Years Bachelor's Degree
AED 37,275 / Year
*VAT 5% inclusive
ACC 300 | Accounting |
ACC 310 | Managerial Accounting |
BL 420 | The Legal Environment of Business |
COM 210 | Business Communications I |
COM 300 | Communication Essentials |
ECN 201 | Economics I |
ECN 202 | Economics II |
ENG 100 | English Composition |
IT 305 | Business Computing Tools |
MGT 201 | Management I |
MGT 303 | Behavioral Management |
MKT 202 | Marketing I |
MTH 300 | Business Algebra |
QM 202 | Statistical Methods for Business |
COM 405 | Business Communication Strategies |
FIN 315 | Financial Management |
IDS 400 | Critical Thinking for Ethical Leaders |
IT 335 | Cybersecurity & Risk Management for Business |
MGT 410 | Production and Operations Management |
MGT 415 | Business Strategy of Organizational Resilience |
MGT 461 | Business Strategy and Policy (Capstone) |
MKT 300 | Contemporary Marketing Trends |
QM 301 | Business Analytics & Problem Solving |
MKT 309 | Advertising and Promotion Management |
MKT 415 | Consumer and Buyer Behavior |
MKT 435 | Marketing Research |
MKT 460 | Strategic Marketing |
Major Elective | Any 300-400 level Marketing Course |
Major Elective | Any 300-400 level Marketing Course |
Major Elective | Any 300-400 level Marketing Course |
Major Elective | Any 300-400 level Management course |
Major Elective | Any 300-400 level Elective course |
Major Elective | Any 300-400 level Elective course |
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Alumni | By Tara Weiner |February 13,2023
Admissions/Advising Walsh News | By Tara Weiner | January 23,2024
Professional Development | By Tara Weiner | January 23,2023