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BBA in Marketing


The Walsh Bachelor of Business Administration in Marketing integrates academic excellence with hands-on skill training to equip you for a successful marketing career. This thorough program covers essential marketing principles alongside a solid business background, featuring courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.

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Did You Know?
Walsh is accredited as an institution by the Higher Learning Commission (HLC). Individual degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Overview

Program Overview

Unlock your potential with Walsh College's BBA in Marketing. This dynamic program merges essential marketing concepts with a robust business foundation, including courses in accounting, advertising, communications, economics, finance, statistics, and technology. Dive into hands-on learning with practical exercises designed to sharpen your skills and elevate your knowledge. Our industry-savvy faculty, boasting extensive experience and advanced qualifications, will guide you through a versatile curriculum tailored for career success in marketing, advertising, and public relations. Transform your passion for marketing into a thriving career with Walsh College!

Key features

Walsh College's marketing program provides a solid foundation in essential marketing principles, from market research and consumer behavior to strategic planning. Students learn to develop and execute marketing plans, with a focus on digital marketing, social media, and online advertising. Courses cover brand management, advertising, and consumer psychology, fostering creativity and strong communication skills. The program emphasizes market research, decision-making, and networking through internships. It also offers a global perspective and entrepreneurial training, aligning with industry certifications like AMA or CIM for career growth.

Program Duration and Enrollment Details

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Duration

3 Years Bachelor's Degree

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Intake

  • Fall: Sept –Dec
  • Winter: Jan – March
  • Spring: April – June
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Fee Structure

AED 37,275 / Year

*VAT 5% inclusive



Academic Requirements

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General Entry Criteria

  • GCE A-Level:CCD
  • CBSE/ICSE/All Indian Boards: Successful completion of Standard XII with a 50% average.
  • American High School Diploma: High School Diploma with a minimum GPA of 3.0 PLUS Advanced Placement, two subjects from group A with grade 3.
  • International Baccalaureate Diploma: 21 points.
  • BTEC Level 3 Extended Diploma: MMM
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General Entry Criteria

  • African WAEC/NECO/WASSCE: 5 "B" grades.
  • FBISE Grade 12 (Pakistan): 50%.
  • Curriculum Russian/Kazakhstan: Pass Grades Only.
  • Other Qualifications: Students with other qualifications may also be considered.

Accreditations & Recognition

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Course Structure

General Education and Business Courses

ACC 300Accounting
ACC 310Managerial Accounting
BL 420The Legal Environment of Business
COM 210Business Communications I
COM 300Communication Essentials
ECN 201Economics I
ECN 202Economics II
ENG 100English Composition
IT 305Business Computing Tools
MGT 201Management I
MGT 303Behavioral Management
MKT 202Marketing I
MTH 300Business Algebra
QM 202Statistical Methods for Business

Core Courses

COM 405Business Communication Strategies
FIN 315Financial Management
IDS 400Critical Thinking for Ethical Leaders
IT 335Cybersecurity & Risk Management for Business
MGT 410Production and Operations Management
MGT 415Business Strategy of Organizational Resilience
MGT 461Business Strategy and Policy (Capstone)
MKT 300Contemporary Marketing Trends
QM 301Business Analytics & Problem Solving

Marketing Courses

MKT 309Advertising and Promotion Management
MKT 415Consumer and Buyer Behavior
MKT 435Marketing Research
MKT 460Strategic Marketing
Major ElectiveAny 300-400 level Marketing Course
Major ElectiveAny 300-400 level Marketing Course
Major ElectiveAny 300-400 level Marketing Course
Major ElectiveAny 300-400 level Management course
Major ElectiveAny 300-400 level Elective course
Major ElectiveAny 300-400 level Elective course

Why Walsh UAE?

Transfer Options

Scholarships

Community Engagement & Events

Article 1

Thought Leader Goes All In For-Impact

Alumni | By Tara Weiner |February 13,2023

Article 2

Changing the Way We Think About College

Admissions/Advising Walsh News | By Tara Weiner | January 23,2024

Article 3

An Inside Look at Walsh College’s Study Abroad London Experience

Professional Development | By Tara Weiner | January 23,2023

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