Program Overview

The Walsh Master of Science in Marketing (MSM) degree program is tailored for individuals who aspire to become strategic leaders in the dynamic world of marketing. This program goes beyond the basics of marketing, offering an in-depth exploration of advanced strategies, data-driven decision-making, and innovative approaches that keep you ahead in an ever-evolving industry. Whether you're looking to enhance your current marketing expertise or pivot into a new marketing role, this program provides the tools and knowledge needed to excel.

With a curriculum crafted by seasoned marketing professionals, you'll gain a deep understanding of market research, consumer behavior, brand management, and digital marketing. The program is designed to empower you to navigate complex marketing landscapes, craft strategies that resonate with target audiences, and drive meaningful results for your organization.

Key features

The program outcomes of the Walsh Master of Science in Marketing are designed to empower you with the ability to craft and execute effective marketing strategies, analyze consumer behavior, and leverage market research for data-driven decisions. You'll gain expertise in digital marketing, brand management, and global marketing trends, ensuring you're prepared to lead in a competitive marketplace. Graduates of this program will emerge as marketing innovators, equipped with the skills to drive brand growth, enhance customer engagement, and create impactful marketing campaigns that resonate in today’s dynamic business environment.