The BBA in Marketing at Walsh College combines solid business fundamentals with dynamic marketing expertise. From brand strategy to social media, digital campaigns to consumer psychology, this program equips you with the practical skills and creative mindset to thrive in today’s global marketplace. Learn from seasoned industry experts, engage in hands-on projects, benefit from Walsh’s affiliation with the American Marketing Association (AMA), and prepare for a career in advertising, branding, digital marketing, and beyond.
3 Years Bachelor's Degree
Fall | Winter | Spring
AED 47,775 / Year
(Inclusive of VAT)
| ACC 300 | Accounting |
| ACC 310 | Managerial Accounting |
| BL 420 | The Legal Environment of Business |
| COM 210 | Business Communications I |
| COM 300 | Communication Essentials |
| ECN 201 | Economics I |
| ECN 202 | Economics II |
| ENG 100 | English Composition |
| IT 305 | Business Computing Tools |
| MGT 201 | Management I |
| MGT 303 | Behavioral Management |
| MKT 202 | Marketing I |
| MTH 300 | Business Algebra |
| QM 202 | Statistical Methods for Business |
| COM 405 | Business Communication Strategies |
| FIN 315 | Financial Management |
| IDS 400 | Critical Thinking for Ethical Leaders |
| IT 335 | Cybersecurity & Risk Management |
| MGT 410 | Production and Operations Management |
| MGT 415 | Business Strategy of Organizational Resilience |
| MGT 461 | Business Strategy and Policy (Capstone) |
| MKT 300 | Contemporary Marketing Trends |
| QM 301 | Business Analytics & Problem Solving |
| MKT 309 | Advertising and Promotion Management |
| MKT 415 | Consumer and Buyer Behavior |
| MKT 435 | Marketing Research |
| MKT 460 | Strategic Marketing |
| Major Elective | Any 300-400 level Marketing Course |
| Major Elective | Any 300-400 level Marketing Course |
| Major Elective | Any 300-400 level Marketing Course |
| Major Elective | Any 300-400 level Management Course |
| Major Elective | Any 300-400 level Elective Course |
| Major Elective | Any 300-400 level Elective Course |
Unlock a world of opportunities with a Marketing degree from Walsh College UAE.
Manage and develop strategies that shape how brands are perceived, creating value and loyalty.
Excel in SEO, social media, content marketing, and online campaigns to drive engagement and growth.
Analyze trends, customer behavior, and data to help businesses make informed marketing decisions.
Build and manage a brand’s reputation, handling communication strategies and media relations.
Drive business growth by building client relationships and delivering effective sales strategies.
Create and manage advertising strategies across digital and traditional media platforms.
Get real-world exposure with internships at top companies in the UAE and globally. Gain hands-on skills, network with industry leaders, and jumpstart your career.
Become a Digital Marketing Specialist, Brand Manager, or PR Consultant.
Step into roles like Financial Analyst, Operations Manager, or Risk Consultant.
Launch your own venture with a strong foundation in business management.
Walsh’s career services provide internship guidance, workshops, and job placement help globally.
Take the next step toward earning a world-class business degree. Apply now and become part of the Walsh community.
