The BBA in Marketing from Walsh College — a US degree issued in Troy, Michigan, delivered fully online. Master brand strategy, digital marketing, and analytics. Go anywhere.
Build the skills to create, communicate, and deliver value in today's marketplace. A strong business foundation — accounting, economics, finance, technology — wrapped around deep specialisation in marketing strategy, consumer behaviour, digital media, and analytics.
95% of Walsh faculty bring real-world industry experience into every class, so you learn marketing the way it's actually practised. It's a programme designed for creative, curious people who want to understand why consumers choose — and ambitious enough to want a globally recognised US credential while studying in the UAE.
Eight capability areas, drawn from the programme's published learning outcomes and assessed against measurable benchmarks each academic cycle.
Set positioning, choose markets, and build integrated plans — culminating in MKT 460 Strategic Marketing and the capstone.
Plan and run campaigns across digital and traditional channels — from strategy through launch to performance analysis.
Apply buyer psychology to anticipate needs, shape positioning, and inform communication strategy.
Build and protect brands with strategy and storytelling — across retail, luxury, hospitality, fintech, and e-commerce.
Use analytics and MarTech platforms to measure campaigns and turn data into confident decisions.
Design qualitative and quantitative studies and translate findings into clear recommendations.
Lead with ethics and critical thinking, backed by a full business core — finance, operations, and management.
Write, present, and negotiate persuasively — developed through two dedicated communication courses.
Rolling admissions across nine-plus curricula — and predicted grades are welcome: conditional admission and scholarships can be secured before final results arrive.
Prior university study is credited at a 70%+ content match per course. Recognition of prior learning is assessed under the Credit Transfer & Course Exemption Policy — with an official evaluation before you enrol.
Official 2025–26 curriculum sourced from the Walsh College Academic Catalog. A minimum of 120 semester credit hours is required to graduate.
Every fee, published. All amounts in AED; tuition inclusive of VAT.
Fees are subject to periodic review; the schedule in force at the time of enrolment applies.
Your admission application is your scholarship application — the Admissions team assesses every award you qualify for automatically and confirms it in your offer letter.
The flagship undergraduate award, assessed on your school-leaving results — A-Levels, IB, American GPA, CBSE, FBISE and more. Every admitted applicant qualifies from the entry tier; the strongest profiles reach the full 50%. Predicted grades accepted.
All Scholarships & Terms →You hold one scholarship at a time — but discounts stack on top of it and with each other: Early Application (AED 6,000–7,500), Sibling & Family (AED 3,000), School Partnership (AED 2,500), group discounts, and a 3% Full Advance Payment discount.
For most awards there's no scholarship form. Apply for admission, and your eligibility for every scholarship and discount is assessed automatically — then confirmed in your offer letter.
Maintain a CGPA of 2.3+ (3.0+ for the top merit tiers) and 75% attendance. If results slip, there's probation first, then a stepped review — with reinstatement when you recover.
Six clear steps from application to your first day — with conditional offers available on predicted grades.
Submit your application with supporting documents
Admissions reviews your file against entry requirements
Receive your provisional or conditional offer
Sign and return your offer of acceptance
Complete pre-enrolment payment and registration
Join orientation and start your first trimester
Your BBA is awarded by Walsh College's USA campus (Troy, Michigan), which holds multiple US-based accreditations — externally verified, no conditions. WES credential evaluation extends that recognition globally for employment and postgraduate study.
One college, two campuses. Begin your BBA at our UAQ campus and continue at Walsh College in Troy, Michigan — with credit recognition under the College's transfer arrangements. Same degree. Same standards.
Start your BBA at the UAQ campus with the same official Walsh curriculum, faculty standards, and academic policies.
Complete your courses in good academic standing — every credit you earn is a Walsh credit from day one.
Request your transfer with our team's guidance — including full support through the US student visa process.
Complete your degree in Michigan and step into the US job market, OPT pathways, or American postgraduate study.
Transfer is subject to academic, financial, and visa approval — visa decisions rest with the US immigration authorities — and to successful fulfilment of all transfer requirements. Learn more on our Transfer to USA page.
Published policies govern admission, progression, credit transfer, and graduation.
Learning outcomes are assessed against measurable benchmarks each academic cycle.
Clear standards on originality and conduct, applied consistently across all coursework.
A fair, documented process for academic appeals and grievances.
Advising, English preparation, and admissions guidance throughout your studies.
Key policies are published in full — linked below.
How prior study is evaluated, the 70% content-match rule for exemptions, and how credit decisions are documented.
Read the PolicyPayment schedules, due dates, and the refund provisions that apply to your fees and enrolment.
Read the PolicyEligibility criteria, required documents, award-maintenance conditions, and renewal requirements for all scholarship schemes.
Read the PolicyMarketing is one of the fastest-growing business functions, with sustained demand across digital, brand, analytics, and communications roles.
Graduates leave with a portfolio of applied campaign, research, and strategy work, a US-accredited credential recognised by employers worldwide, and eligibility for postgraduate study — including accredited US master's programmes.
Every Walsh programme is designed to develop six attributes that employers consistently rank above technical skill alone.
Structured problem-solving and evidence-based judgement, developed through case analysis and the IDS 400 ethics core.
The confidence to direct teams and campaigns, built through group projects and behavioural management study.
Integrity as a working habit — ethical frameworks applied to real marketing decisions, not just discussed in theory.
Persuasive writing, presenting, and negotiation, developed through two dedicated business communication courses.
Creative, commercially grounded thinking — from campaign concepts to new-market strategies in the capstone.
Cross-border market fluency — the ability to work across cultures, currencies, and consumer contexts.
Three intakes a year. Scholarships up to 50%. A pathway to Michigan. Join the next generation of marketers shaping how the world buys, believes, and belongs.